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Which AI agents are available in HubSpot?

An overview of HubSpot's AI agents in Agent Hub and what they do.

HubSpot's AI agents are specialized AI teammates that handle specific tasks on their own. All agents are managed and monitored in Agent Hub.

Agents from HubSpot

  • Customer Agent: answers customer questions in chat and email based on your knowledge base and CRM data, and hands over to a person when needed.
  • Prospecting Agent: monitors buying signals at your target accounts, finds the right contacts and drafts personalized outreach emails.
  • Data Agent: researches and fills in information on CRM records, for example through smart properties.
  • Content Agent: creates content such as blog posts, landing pages and case studies.
  • Campaign Agent and Nurture Agent: help plan campaigns and personalize email flows.
  • Deal Progression: turns meeting notes into CRM updates, suggests next steps and writes follow-ups that you approve with one click.
  • Revenue Agent: helps follow up on invoices and payments after a deal is closed.
  • Knowledge Base Agent: suggests and writes new articles for your knowledge base.

Can we build our own agents?

Yes. Agent Hub includes an agent builder where you can create agents for your own processes. Agents can also be connected to other systems via MCP, such as Gong or G2, and you control what each agent is allowed to do.

Which licenses are required?

Agent Hub is included in all paid licenses, but several of HubSpot's own agents and the AI features in workflows require Professional or Enterprise. Deal Progression requires Sales Hub or Service Hub Professional or Enterprise. We are happy to help you work out what applies to you.