What is HubSpot's AI (Breeze)?
An overview of the AI features built into HubSpot and what they can do for you.
Breeze is the name for the AI built into HubSpot. It uses all the information that already exists in your portal, such as contacts, companies, deals, emails, meetings and support tickets. That means the AI can answer questions and do work based on your customers and your business, not just general knowledge.
What does HubSpot's AI include?
- Breeze Assistant: an AI assistant across all of HubSpot. You describe what you want to do, for example create a report, a proposal or a campaign plan.
- AI agents: specialized agents that handle specific tasks on their own, such as customer support, prospecting, content and data enrichment. They are managed in Agent Hub.
- Smart CRM: a CRM that keeps itself up to date by automatically capturing calls, emails and meetings.
- AI in the tools: AI features directly in marketing, sales and service, such as text suggestions in emails, call summaries and smart properties in the CRM.
Why does data quality matter?
HubSpot calls the information the AI uses Growth Context. The more complete and accurate your data is, the better the results. In Context Home you can see how complete your data is and where there are gaps to fill.
Want help getting started with AI in HubSpot? Contact us at Structsales.