What is the difference between Starter, Professional and Enterprise?
How to choose the right tier for your business.
HubSpot comes in four tiers: Free, Starter, Professional and Enterprise. Each hub (Marketing, Sales, Service, Content, Data and Commerce) can be bought at different tiers, so you don't need the same tier for everything.
Starter
For smaller teams that want to get the basics in place. You get, for example, simple email sends, forms, a sales pipeline, meeting scheduling and basic reports. A good fit when you mainly need order in your contacts and deals.
Professional
For growing companies that want to automate. This includes workflows (automations), sequences, custom reports, lead scoring, playbooks and most of the AI agents. It is the tier most of our customers choose.
Enterprise
For larger organizations with higher demands on governance and structure. It adds, among other things, custom objects, advanced permissions, multiple business units (brands), sandboxes for testing and more advanced reporting.
How do we choose?
A good rule of thumb: if you need to automate workflows, Professional is usually the right tier. If you have several companies, brands or a complex data structure, Enterprise is worth looking at. Contact us and we will help you work out what fits.